AI Insights · Timothy · July 2025
Top 5 Delivered Meal Kits and Specialty Foods iOS Apps in New Zealand - Q2 2025
Explore the performance of top meal kit and specialty food apps on iOS in New Zealand during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the performance of the top delivered meal kits and specialty foods apps on the iOS platform in New Zealand showcased varying trends in downloads, revenue, and user activity.
HelloFresh: Meal Kit Delivery saw a slight fluctuation in weekly downloads, starting at approximately 323 and peaking at 364 mid-May. However, weekly active users showed a general decline from around 9.2K to 4.5K by the end of June.
My Food Bag maintained a steady download rate with a slight increase towards the end of the quarter, ranging from 320 to 365 downloads per week.
The app Vivino: Drink The Right Wine experienced moderate revenue growth, reaching up to $131 in late May. Weekly downloads showed some variation, with a high of 208 in mid-April, while active users fluctuated slightly, peaking at 379 in April.
Wonky Box downloads rose significantly from 30 in early May to 305 by mid-June, indicating a growing interest in the app.
Lastly, Youfoodz: Custom Meal Plan had low download numbers, peaking at just 18 in mid-May.
These insights, sourced from Sensor Tower, highlight the dynamic landscape of meal kit and specialty food apps in New Zealand. For more detailed analytics and insights, visit Sensor Tower's platform.
